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The reasons for low success rates of e-commerce
Researchers who examined the possible reasons for the low rate of success of e-commerce I cite the
confessions while making a lot of existing commercial transactions on the Internet and various big
commercial than with Laupni Classics. Commercial transactions between customers and suppliers on
the Internet characterized by separation in time and space because the payment is done before the
product and geographic separate. In addition, completion of transactions are successful depends on
the technology it based the Internet - that is, efficient functioning of the hardware and software.
The Internet network is "open" so many technical failures may occur as a result of the mishap lines
of communication and as a result of a problem either from the edge. It should be noted also fit the
customer's understanding of the technological infrastructure is not usually high Umobilo island
more than a certainty. In addition, customers can not test the product or see elements of
traditional physical witness to the credibility and professionalism company such as store design in
Such as social Haevoat face Body language of the company's ם ,offices of the organization ם a
employees. Totality of these factors leading electronic trading environment that is characterized
by greater certainty on the island, compared with the traditional trading environment and therefore
decision-making Kenya a virtual environment that is more complex (Grabner-Krauter & Kaluscha, 2003;
pavlou, 2003 ; Ba & Pavlou, 2002; Riegelsberger & Sasse, 2000; Jarvenpaa & Tractinsky, 1999;
Swaminathan et al., 1999; Berg, & Kreiner, 1992; Kiesler et al., 1984)
I confessions high Hashuarrat in e-commerce creates a risk that many Umobilo many potential
customers do not Mlbco transactions over the Internet (Hoffman et al., 1999). Main risks detected
with the execution of transactions over the Internet include unauthorized use of personal financial
information (such as credit card numbers) Oseeigtho to third parties, presentation of forged
identity of the organization (Organization did not exist in reality), showing no reliable
information on the organization and products, non-acceptance of the product after making Payment
and reject. Many risks that exist on the Internet, technological complexity, high number of
providers that offer products similar price levels of customer dependence doubt (fill other
obligations shall maintain the confidentiality of information submitted) leading electronic trading
in Kenya is a complex situation, not routine Shmaufeinat High Risk. Risk is defined in the
customer's perception about confessions and I derive from making the possible negative actions that
(Dowling & Staelin, 1994; Gefen et al., 2003).
Researchers who examined the processes of diffusion of customers on the Internet argue that the
decision to buy through the Web site is the result of 5 decisions: the decision to go to, the
decision to ramble on, the decision to buy a product, the decision to pay Ouhahagelta keep the
product. Diffusion process supported by 3 key steps of processing information including details of
the concept store environment, decision making and implementation and action. Review process in the
context of a larger set of leading a process that includes the purchase on the Internet (much like
a regular purchase process) Identifying a problem / need, following the search, evaluation of
alternatives, choice / decision making and assessment after making the purchase (Shim et al., 2002;
Helander & Khalid, 2000; Riegelsberger & Sasse, 2001; Jarvenpaa & Tractinsky, 1999;).
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