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The importance of trust in electronic trading
requires more resources ם Vsitueceota complex decision-making, including risk of dependence on
mental shortcuts). One) ם many. To reduce the complex situation of people use shortcuts - through
stand out mechanisms that are used for short - is through mental trust (Grabner-Krauter & Kaluscha,
2003). Without a mechanism that people had to cope with the complexity of the impossible to assess
the possible consequences of any actions that before making a decision. Although trust does not
of others but allows the organization to create clear of allow people to view or accurately
two concepts that have close contact. Researchers Mayer, Davis actions (Gefen, 2000). They trust
Vsituecyah Marevat risk defined ן Schoorman. (1995, page 712), claimed the need to wake up just &
the extent of confidence that a particular factor (A) ready to be vulnerable / dependent on
operations of other factor (B), based on that makes this Cefeitho (B) to make the The action
important to him (Sunday), regardless of ability to monitor or control it (B).
''The willingness of a party to be vulnerable to the actions of another party based on the
expectation that the other will perform a particular action important to the trustor, irrespective
of the ability to monitor or control that other party "(p.712) .
Studies examined the factors associated with non-use of electronic trading say that the lack of
.buy over the Internet ם confidence Otapissat high risk are the major reasons for making the use of
(Lee & Turban, 2001; Hoffman et al., 1999; Swaminathan et al., 1999; Shneidermen, 2003; Cheung &
Lee, 2000; Yoon, 2002; Halender & Khalid, 2000; Egger, 2000). Therefore, while the last site
designers researchers emphasize the importance of the creation and preservation of trust between
buyers organizations that offer products and services on the Internet, in order to increase the use
of electronic trading. (Grabner-Krauter & Kaluscha, 2003; Keen, 1999; Palmer et al., 2000; Stewart
et al., 2002; Jarvenpaa & Tractinsky, 1999)
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