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The importance of site design success of organizations operating in the e-commerce
Virtual environment of the Internet is made up of sites (web sites). Interactions can exist between
people through Web sites (such as discussion groups sending e-mail) or in person to find.
Electronic trading point of contact primary, and sometimes only, between the client and the
organization's potential is through the Web site. Therefore, researchers agree the main element
affecting the experience of going online customer experience as a rule, and electronic trading in
particular, is the design of the site (Halender & Khalid, 2000).
that are used to guide the design of Web sites leaning on the criteria guiding development of í
human computer systems in general (Human Computer Interaction) focus on aspects of the site's
functionality. The two main criteria in the development of individual computer systems are the
criteria for usability (Usefulness) criteria to keep things simple (Usability). According to
Criterion usability, Justifying the existence of the system depends on the system it helps to do a
certain criteria and to keep things simple, the operation of the system should be simple and
convenient (Nickerson & Landauer, 1997).
Nielsen (2000), argues that the primary goal of e-commerce sites is to help users perform. As the
design recommendations of Web sites focus on functional aspects and include the user's ability to
find the product easily retrieve required information quickly, to be familiar with surfing the
í site. Therefore, he argues that to implement mechanisms that support online and navigation simple
such í Hacpat information and prevent confusion. Investigators are also referred to other similar
as useful information displayed on the site, the upload speed (download) pages of the site, Hasitut
comfort, finding the products are simple, displaying data on the site required for the execution of
Kenya and comfort making the purchase process via the website (Helander & Khalid, 2000; Kolesar &
Galbrait, 2000; Nickerson & Landauer, 1997; Papadopoulou et al., 2001; Ho, 1997).
í Convenient and useful recommendations for the design of e-commerce sites have received support
explored the relationship between the functional elements of site design and site preference by the
client and execution through Kenya. The research of Swaminathan et al. (1999) found comfort Hasitut
predicted sites buy their career. Li et al. (1999) also found a connection between Hasitut
convenience of use and the actual purchase. Another research (Tedeschi, 2000) are comfortable
buying on the search process are the factors critical to complete the purchase and design elements
not true of these leading non-completion of the purchase process to Thomo Olmeabar to another site.
More research is a connection between functional design of the site and a preference by users and
the ease of use Natpsat of the site and the intention to return to the site in the future (Hoque &
Lohse, 1999; Moon & Kim, 2001; Chen et al., 2002)
Because Cncoodat and the website serves as a primary and often the only contact between the client
organization, beliefs / Haatpishota about the features of the client organization in general and
reliability in particular derived from the experience of the client while Hasitut site Otapishota
about its design. Therefore, examiners explored the phenomenon of trust focus on electronic trading
in how site design contributes to create confidence in the organization. Shneiderman (2000), argues
that the goal of Web designers is to attract customers and encourage creation of trust between the
client organization as a basis for an ongoing link. Therefore, He claimed he has primary importance
Hanatpsat the reliability of the organization. Similarly, highlight í to design the site so
Halender & Khalid (2000) the importance of matching design website unique features of e-commerce
environment decision making of the client in this environment characterized by high Evmorcbuat and
non-certainty.
focused on functionality aspects, there is almost no í Contrary to recommendations for wealth
reference to aesthetic aspects of e-commerce sites. Nielsen (2000), argues there are two basic
approaches to design Web sites: Haydae artistic artistic ideal Ouhaydae engineering engineering
ideal. He argued that, although it necessary art, fun good mood on the Internet, the primary goal
of e-commerce sites is to help customers make the assignments and thus the emphasis is on
the neglect of the aesthetic aspects of electronic í functionality, design of the site. There are
trading traditional views of the research interaction between human - computer (HCI), names the
emphasis on issues related to performance system (such as learning time of the user, the system
error rate, time to carry out the mission) over aesthetic issues ( Lavie & Tractinsky, 2004). This
led to neglect, as stated in the importance of aesthetics of Web sites success of e-commerce in
general almost uncharted.
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