The importance of aesthetics in everyday life

The importance of aesthetics in everyday life at all in the business world in particular

The importance of beauty (Beauty, which is called the Aesthetics Aesthetics) human, natural and
artificial objects already known dawn of history. Vitruvius, the first theoretician who explored
architecture defined beauty as one of the three basic requirements of architectural design. The
word "good" things Miuhseat Lenaha cause of the senses, imagination or understanding. One of the
settings of the ancient word "beauty" is everything that makes Lenaha. The significance of the
ancient word "good" Ncsrat to order, but when the modern interpretation of beauty Haseatteat Ncsrat
Eatpishha Clong (delight). The concept of "aesthetics" is a modern Ouahucnc for philosophical
discourse by the hundred Baumgarten - 18, and a client from a Greek aisthanesthai Shmshmoatha
Eatposh. Current definition of the concept of aesthetics is: "An artistically beautiful or pleasing
appearance", "A pleasing appearance of effect: Beauty" (The American Heritage Dictionary of the
English Language; Merriam-Webster's Collegiate Dictionary in Lavie & Tractinsky, 2004).
In general people are affected by the physical environment where they are and specifically the
aesthetics of nature and architecture around (Nasar, 1988; Porteous, 1996; Zeithsml & Bitner,
1996). This is going to the base effect relationship between beauty storm. Researchers Sheppard
(1987), Fenner (1996) argue that hatred is an emotion central Samelwha Haseatteat the experience
(of which the Haatpishha Casseatte). The modern approach for the Study of Aesthetics in the world
is in the daily sequence Sevakcotaiu two main approaches: access Haobiiqtibita Staoanat depend on
the aesthetic features only object (as it was the traditional features of the order, proportion and
symmetry) and is focused on being subjective perceptions of Haregshiat Snovoat features of the
object Casseatteota. According to this approach, there is a connection between the beauty in that
storm Satpishat object properties of a certain aesthetic feeling of pleasure leads to pleasure.
Today, Ahutmo relationship between Beauty Hamiloniota storm definitions of the term itself (see
definitions presented above).
There is literature Enpha in social science that describes the importance of aesthetics in everyday
life and the effect on the world of human feelings. Psychological Dion, Berscheid, Walster (1972)
found that tested positive personal attributes Ayahso more people more beautiful, Kerry, who was a
connection between the degree of beauty and the attribution of human personality features Clapiou
positive. In marketing of Haseatteka is the fit of products related positions more positive towards
them the rate of customer acquisition higher. Bloch (1995), argues the aesthetic of the products
leads to emotional comments Ukogntibiota that affect the behavior. Similarly, claims Zeithsml &
Bitner (1996) Satpishat aesthetic aspects of the physical environment raises Otapishota emotional
responses that affect the behavior and conduct actual intentions.
The relationship between aesthetics, pleasure and conduct customer trading classic Uelktroni
In the business world, aspiration of the organizations is to provide products / services Watch on
the customer's needs and to create a positive experience of service satisfactory, as the experience
of the service is the main outline by the client organization. There is a physical environment that
experience affect customer service. So researchers argue that it is important to design elements of
the aesthetic experience of the service (such as sequencing products at the store, Decor colors,
etc.) so Satwcar positive and enjoyable experience for the customer (Zeithsml & Bitner, 1996).
Studies that have been made have found a connection between aesthetic elements of shops and a wide
range of responses behaviors of customers: there is a positive contact between the aesthetic
Hanatpsat of shops and the enjoyment of the customer experience Ouhaevahira purchase at a store to
buy a particular amount of money and customers in stores, length of time they stay in stores,
Satisfaction of the service, the position of the store. (Chang et al., 2002; Sherman & Smith, 1986;
Baker et al., 1992; Donovan et al., 1994; Spies et al., 1997).
As with the classic commercial, and electronic trading customers pay for a product / service that
(Lohse & Spiller (1999 .ם is to receive the return on answering the best ם they want to buy
highlight the similarities between the electronic and physical environment of Commerce argue that
Web sites are used to store virtual design elements of the site corresponds to the meaning of
design elements for physical stores. For example, two claimed that the number of pages on the site
represents the number of floors at the store on the physical and parallel organization, the regular
at the store. Similarities between the physical world of e-Commerce also come also expressed the
importance of creating a positive experience for the customer service on a Web site visitor.
Researchers Halender & Khalid (2000), arguing that a web site designer to put emphasis on creating
a positive experience for the customer. They argue that the primary goal of the website is to
attract customers, help customers make decisions and actions, and encourage Lkouhat to return to
the site in the future. , Arguing that important elements which allowed fulfilling these goals is
to create an enjoyable experience Umeneinat Sthobil Esevioat the client will raise the likelihood
researchers focus on the past while creating a positive experience for customers of ם .you buy
e-commerce sites is accompanied by a reconsideration attention to the subject on the Internet in
particular aesthetic Obmhakar in human computer interaction and as a rule.
Lavie & Tractinsky (2004), say researchers in recent years begun to re-examine the role of opinion
in the aesthetics of human interface - and that computer is in the importance of the issue.
Similarly claim Green & Jordan (2002), the contemporary domain of human computer interface design
there too much emphasis on performance too little emphasis on aesthetic aspects of the interface
that may lead Lenaha of the user. The investigator Gait (1985 in Lavie & Tractinsky, 2004) was one
stimulation. During ם interesting to attract more attention users ן of the first computer interface
the past more and more researchers argue that the widening use of computer technology across the
changes in the properties to qualify for this ם environment and the environment and leisure, so too
technology. During the early use of the computers added value that technology is measured by the
criterion was Heosebileota and the ability of the computer user to help solve problems. Now, have
put greater emphasis on the aspects related Eatrktebioat Classeatteka their computer interface that
can lead Lenaha Clsevioat desire of the user and encourage the use of the product (Fogarty et al.,
2001).
the importance of aesthetics Lenaha user ם Findings from the few studies that have been made in
satisfaction. Jordan (1998), has analyzed through interviews depth of the relationship between the
features of products and the enjoyment of the user of them (goods included computers, stereos, TV,
washing machines, coffee machines, etc.). Analysis of responses tested raised the fit enjoyment of
using products was affected Mmidat Hanatpsat aesthetic enjoyment of the products and affected the
common use of the product and purchase intentions of future products from the same category and the
different products manufactured by the same company. Other research is Shaseatteka Hanatpsat of
computer interfaces will of the user associated with Esevioat (Lindgaard & Dudek, 2002).
.the importance of aesthetics Hanatpsat Web sites are at electronic trading ן Industry research
This area of research is the result of interest on the aesthetic Mathesat Evmmshaki computer in
researchers designers create a web site on the experience enjoyable ם Umathazak ך general Ouhaeegs
for the client, as a means to encourage him Lkniha and strengthen the bond with the organization.
Frederick & Schefter (2000) argue that electronic trading customer loyalty achieved not by
technological innovation but by creating a positive experience of service quality. Customers using
the electronic trading Oroiino by Jarvenpaa & Todd (1997) claimed a purchasing experience on the
Internet should be fun. Keeney (1999) Ryan is also a customer using the electronic trading and find
Mmeshar-mail included a convenience, low cost, maintaining the confidentiality of information and ם
fun.
Research published about the importance of aesthetics of Web sites use surveys. Users asked to
Preferences, in general, or they are asked to enter into an existing site to answer questions,
examine their positions on the site and used. Kirakowski, Claridge & Whitehand (1999) explored
Abamceota toward the sample survey of 250 of them use the Internet Donors are Satar Eitaps
attractiveness of the site, comfort and - ם interesting and useful. The three factors were most
Hasitut where it's easy to find the required items on the site. Van der Heijden (2002), a value
which included some 800 poll ?????? who use the popular
Dutch portal. Surfers asked about the many Atpishota Oamdot against their portal, which included,
among other things, the degree of Haseatteota of the site (which was defined for him if that person
Thops the website Casseatte), the degree of enjoyment Masitut site, intentions toward the future
use of the site and use the practice. The findings of the study raised is a positive contact
between the degree of Haseatteota Hanatpsat of the site and the degree of enjoyment Evsitut it. We
also found a positive contact between joy Masitut site, use of intent for future use. These
raised that there is a positive contact between joy Mshitut ם with previous findings ם findings
sites and the use of the Internet in general (Atkinson & Kydd, 1997; Teo et al., 1999; Kim & Moon,
2001).
Lavie & Tractinsky (2004) carried out a series of experiments in order to develop tools to measure
aspects aesthetic of Web sites. Checked Hanatpsat asked about the aesthetics of the Web sites,
including sites and e-commerce (in this case, users were asked to perform a simulation of the
product you bought through the site). By analysis Potah scale factors Hamude Hanatpsat the
showed us that there is a ם Oumatllache ן aesthetic of Web sites. An examination of the attacker
positive Natpsat between aesthetics and the degree of enjoyment of surfing at home.