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E-Commerce
The Internet is to know many of the technological revolution of 20 years. Being an interactive
communication medium Umbuzar It provides unlimited communication possibilities widespread:
Newsgroups many participants, two programs - an interactive dialogue, remote connection to
computers and access unlimited information, and those are just some of the many Mshimoshiha.
(Wigand and Benjamin, 1999; Swaminathan et al ., 1999; Yoon, 2002) in recent years, many market
medium Obissso that the í factors in the private and public understand the potential commercial
presence of what has become "a global marketplace online" Online Global Market (Thirunarayanan &
Perez-pardo, 2001).
E-commerce is set for the sale of products and services market consumers over the Internet called
the e-businees, e-commerce, e-tailing, e-service (Kolesar & Galbrait, 2000; Wang & Head, 2001;
McNurlin & Sprague, 2002). Medium commercial Internet provides many benefits for organizations who
want to distribute their services offerings: With Lbizwer expand the Internet and an independent
geographical constraints, the network serves as a channel marketing and advertising, and distribute
an unlimited information about the organization and services offered by him and is being used to
expand the customer base. Also, the Internet economy brings significant operational expenses of the
organization. Whereas and Trade is conducted over the Internet rather than physical reality of
Commerce Classic, the relationship between the number of employees and scope of operations and
the presence on the í financial Geographic is low. As a result, there are many organizations
network without a physical structure (store or office) employ a small number of employees
(Hamburger Fox, 2000), (Nielsen, 2000; Jarvenpaa & Tractinsky, 1999; Helander & Khalid, 2000;
Wigand & Benjamin, 1999).
The Internet also offers consumers many advantages: good prices and more (low operational costs
resulting from the organization), an unprecedented availability of information that helps the
decision making process of acquisition of origin or service, exposure to suppliers in the market
many commercial limits, and therefore creating competition among suppliers that leads to the
Shaatakshurat advantage of the í increase Professional drop easy payment terms. Investigators have
commercial Internet is the intentional customer, in other words, it starts to Oumestiimaat
initiated by the client Umobilo that customer is the one who is aiming to complete the purchase and
& or harassed Publications (Nielsen, 2000; Jarvenpaa í start sales agents í is not exposed
Tractinsky , 1999; Helander & Khalid, 2000; Yoon, 2002).
Rapid development of e-commerce at the end of the 90-years of the beginning of 2000 that led to a
wide range of organizations that offer products and services, such as books, electronics products,
entertainment, banking, food, clothing, health and education, the presence Evissso medium fun. This
growing army issue any public announcement about the "revolution" that is about to break into the
no ï world trading following the seizure e-commerce. The earned at the end of the 90 'in 2000 was
electronic presence does not exist. Common recommendations included: 'Dot Com or Be Gone', 'Be
Digital or be Toast!', 'Get Web or be Dead!' (Sterne, 2002). At the same time, hundreds of millions
of dollars invested by business companies (Gartner, 2002) to provide a foundation for the
electronic presence on the Internet, impressive in light of the increase in the number of Internet
users, which in 2002 reached 500 million (NUA Surveys, 2002). Despite the great views, the degree
of success of e-commerce is small: of the total visitors to a site only about 2 percent will buy
through it. The total of people who buy electronic trading so far is about ten percent of the total
population of users Ouhagydol given that the slow (Taylor et al., 2002; Grabner-Krauter & Kaluscha,
2003; Cheung & Lee, 2000; Tedeschi, 2000; Kolesar, MB & Galbrait, 2000).
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